UX/UI
Colorflix
Colorflix
Colorflix
My Role
User Research
Design Solution
UI design
Prototyping
User Research
Design Solution
UI design
Prototyping
User Research
Design Solution
UI design
Prototyping
The Team
6 members team
Collaboration Workshop
6 members team
Collaboration Workshop
Duration
Short-term (02/2021~03/2021) project
Short-term (02/2021~03/2021) project
Short-term (02/2021~03/2021) project
About Colorflix
Colorflix is a new search feature to search contents by hue&mood on Netflix
A new search feature to search contents by colors on Netflix
Color Mode ON
Color Mode ON
Color Mode ON
Switch to Color Mode!
The movie lists on the main page will change to color mode's lists
Switch to Color Mode!
The movie lists on the main page
will change to color mode's lists
Search Process
Search Process
Search Process
Pick colors you want
Pick genres you want
Get results based on user data
Overview
Project Objective - A new search feature to get out of the ‘Filter Bubble’
Our design solution - 'Colorflix', A new way of searching contents by hue&mood
Project Objective
- New feature to escape the ‘Filter Bubble’
Our design solution
- 'Colorflix', searching contents by colors
Project Objective - A new search feature to get out of the ‘Filter Bubble’
Our design solution - 'Colorflix', Searching contents by hue&mood
On Color Mode, users can search contents by colors and genres
This will help users to get out of the filter bubble
On Color Mode, users can search contents by colors and genres
This will help users to escape filter bubbles
Background
OTT Service - Netflix
Global OTT service platform
Most widely used around the world
Global OTT service
Most widely used around the world
Collaborative filtering
Automatic estimate of user interest
based on the history information
Automatic estimate of user interest
based on history
Color and Emotion
Colors and emotions can be related
as a part of color psychology
Color and emotion can be related
as color psychology
Research
User survey
Perception of colors & Movie taste
Perception of colors & Movie taste
Perception of colors & Movie taste
77 responses, Google forms, 7 days
77 responses, Google forms, 7 days
77 responses, Google forms, 7 days
Interviews
About movie & color preferences
About movie & color preferences
About movie & color preferences
Interview targets: people who enjoy watching movies - Art films, Commercial films
Interview targets: people who enjoy watching movies - Art films, Commercial films
Interview targets: people who enjoy watching movies - Art films, Commercial films
Design Insights
Links between COLOR in movies & MOOD of users
Links between
COLOR in movies & MOOD of users
Example - The Grand Budapest Hotel
Example - The Grand Budapest Hotel
Matching RGB of main colors and mood tags of the movie to generate search data
Matching RGB of main colors and mood tags of the movie to generate search data
Matching RGB of main colors and mood tags of the movie to generate search data
Design Solution
Design Solution
Design Solution
Searching with Color Mode
Select the colors and genres
Search results appear based on selection
Select the colors and genres
Search results appear based on selection
Select the colors and genres
Search results appear based on selection
Check out our Prototypes!
User Flow
